Brand Strategist for Pocoyo
We are looking for a dynamic and innovative Brand Strategist to join our team to help reinvent Pocoyo for the next generation. As a Brand Strategist, you will play a crucial role in developing and consolidating Pocoyo’s identity and taking it to the next level. This position is based in Madrid and will report to Pocoyo’s Brand Director.
Define and implement strategies to strengthen the brand in Spain and international markets that align with Pocoyo's core values and goals.
Conduct market research and stay up-to-date with industry trends to identify opportunities and threats.
Create and maintain brand guidelines and ensure all brand assets adhere to them.
Manage marketing projects and campaigns to drive brand awareness.
Collaborate with cross-functional teams to ensure brand consistency across all touchpoints, including digital platforms, merchandise, events, and partnerships