Left Lane Portfolio Jobs


Brand Strategist for Pocoyo



Madrid, Spain
Posted on Thursday, October 26, 2023

We are looking for a dynamic and innovative Brand Strategist to join our team to help reinvent Pocoyo for the next generation. As a Brand Strategist, you will play a crucial role in developing and consolidating Pocoyo’s identity and taking it to the next level. This position is based in Madrid and will report to Pocoyo’s Brand Director.


  • Define and implement strategies to strengthen the brand in Spain and international markets that align with Pocoyo's core values and goals.

  • Conduct market research and stay up-to-date with industry trends to identify opportunities and threats.

  • Create and maintain brand guidelines and ensure all brand assets adhere to them.

  • Manage marketing projects and campaigns to drive brand awareness.

  • Collaborate with cross-functional teams to ensure brand consistency across all touchpoints, including digital platforms, merchandise, events, and partnerships