Astrotalk is India’s leading astrology platform, connecting users with verified astrologers for personalized guidance through chat, call, and video. With a mission to make astrology accessible and trusted, we’ve served millions of users across the globe through our intuitive and secure platform.

We’re looking for a Performance Marketing Specialist to join our fast-growing team. If you're passionate about data-driven marketing, optimizing campaigns, and driving growth, apply now.

Key Responsibilities

• Plan, execute, and optimize end-to-end performance marketing campaigns across Google Ads, Facebook Ads, and other mobile app advertising platforms.
• ⁠Conduct keyword research and audience segmentation to maximize ROI in the mobile app space.
• ⁠Implement A/B testing strategies to enhance ad performance.
• Monitor and analyze campaign metrics, providing regular performance reports.
• Stay updated on industry trends and Google & Meta Ads best practices specific to B2C mobile apps.
• Identify expansion and growth opportunities within existing campaigns.
• Collaborate with cross-functional teams to align campaigns with marketing goals.

What We Require

•⁠ ⁠1 year of proven experience in performance marketing for B2C mobile apps (Google Ads, Facebook Ads, or similar platforms).

•⁠ ⁠Strong analytical and problem-solving skills, with the ability to interpret campaign data and make data-driven decisions.

•⁠ ⁠Proficiency in analytics tools for extracting actionable insights.

•⁠ ⁠Excellent communication skills and ability to work collaboratively.

•⁠ ⁠Detail-oriented with a commitment to delivering high-quality work within deadlines