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Head of Marketing

Choco

Choco

Marketing & Communications
Berlin, Germany
Posted on Friday, June 28, 2024

To solve one of the largest problems of our generation we need to get the world’s best talent.

We are on a mission to enable the global food system to become sustainable. Our technology is enabling thousands of restaurants, wholesalers, and producers across 7 countries to operate waste-free and efficiently already today. Yet, this is a drop into the ocean. We just started. Our goal to connect the global food system is extremely ambitious and complex. A problem of this magnitude and complexity requires a massive scale and only the best people will be able to solve it. We are gathering the best people globally together in order to succeed in our mission. Are you in?

For us, it is always team-first. Teams in which everyone subordinates their individual success to the team's success will win against teams that don't. Can you put your ego aside?

We are looking for the hungry underdogs that will rather fail than not try. We look for humility because it makes us learn faster. And we look for people who understand that hard work is necessary and that shortcuts don’t exist. We are playing the long game and want to build a truly generational company.

Our mission requires us to be fast. We believe that urgency is a mindset. We look for people who act with speed in everything they do, yet never lose sight of the bigger picture.

Fun plays an important role. We want to succeed and celebrate when we do. It is important to us that our people form real bonds in and outside of work.

We have no small plans, we are assembling a championship team, with people that take real ownership of our company’s long-term success. If you feel this is for you, then deep inside you, you might be already one of us.

See what we’ve been up to: bit.ly/3BX0kYj

The Role

As Head of Marketing, you will lead the global Marketing function for Choco. This role is responsible for the development, implementation, and management of a comprehensive marketing strategy to drive brand awareness, lead generation, customer acquisition and revenue growth across multiple regions. You will lead a diverse team (including our strong PR & Events team), manage multichannel campaigns, and work closely with Sales, Product, Customer Success and the executive team to ensure alignment and success.

Strategic Planning:

  • Develop and execute a global marketing strategy aligned with Choco’s business objectives.

  • Define and manage the marketing budget, ensuring efficient allocation of resources to maximize ROI.

  • Monitor and analyse market trends, competitor activities, and customer needs within the food distribution sector to inform strategic decisions.

Digital Marketing:

  • Own and execute our digital marketing strategy, driving user growth and acquisition across a range of different channels including LinkedIn, Google Ads, Email.

  • Utilize data and analytics to continuously test, measure, and iterate on the best channel mix for optimizing growth and ROI.

  • Implement data-driven marketing strategies to optimize the performance of digital channels.

Lead Generation & Customer Acquisition:

  • Develop and implement region-specific lead generation strategies to drive qualified leads into the sales pipeline.

  • Collaborate with Sales and Product teams to create compelling value propositions and marketing collateral tailored to food distributors.

  • Utilize marketing automation and CRM tools to track, nurture, and convert leads.

PR & Events:

  • Collaborate with the Head of Global Branding and PR to develop and manage the company’s PR strategy to enhance brand reputation and visibility within the food distribution industry.

  • Work with the Head of Global Branding and PR to plan and execute industry events, webinars, trade shows, and conferences focused on food distribution to generate leads and build brand presence.

Product marketing:

  • Lead the go-to market of new and existing products, including market analysis, competitive positioning, acquisition and adoption strategies, communication planning.

  • Drive the execution to launch new products in collaboration with the Product organization, including supervising asset development and implementation across touchpoints.

Team Leadership:

  • Build, mentor, and develop a high-performing marketing team of in-house professionals and freelancers, fostering a culture of innovation and excellence.

Who You Are

  • Bachelor (preferably Master's) degree in marketing, media, communications, or related disciplines.

  • 7–10 years proven experience in B2B marketing, preferably including experience from niche industries

  • 3+ years leadership experience with the ability to inspire and motivate cross-functional teams to achieve common goals.

  • Excellent analytical skills and results-driven mindset, with the ability to quantify performance and optimize results effectively.

  • Demonstrated ability to thrive in a dynamic, entrepreneurial environment and adapt quickly to changing priorities and market conditions.

  • Experience and knowledge of international markets, specifically the US, is a plus

Choco was founded in Berlin in 2018 and has since expanded to a team of over 400 committed Chocorians working from Choco offices in the US, France, Belgium, Germany, Austria, the UK, and Spain. Our ordering app is used by over 15K buyers and over 10K suppliers around the globe - processing hundreds of thousands of tons of food every month.

We raised over $280mn from some of the world’s best investors like Bessemer Venture Partners, Insight Partners, Coatue Management, and LeftLane Capital. We are the first unicorn to reduce food waste.

We’re working alongside those who built companies like Google, Facebook, Amazon, Uber, Rocket Internet, and more.

Choco is an equal-opportunity employer. We encourage people from all backgrounds to apply. We are committed to ensuring that our technology is available and accessible to everyone. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law.