The total rewards package at F2 includes base salary, equity (stock options), and benefits.

Our cash compensation and equity ranges are based on market data pulled from Pave.

Offers are based on demonstrated experience, expertise, and performance in our interview process, as well as your geographic location and internal pay equity.

Growth Marketing Lead

About F2

F2 is the AI platform for private markets investors. We’re building the first vertically integrated AI system purpose-built for investment professionals. Our technology transforms complex, unstructured deal materials into auditable, intelligent insights within minutes — empowering private equity, private credit, and commercial banking teams to move with speed, accuracy, and conviction.

Our mission is bold: to become the intelligence layer for the private capital ecosystem.

We’re doing for finance what Cursor did for coding, Bloomberg did for trading, and Figma did for design.

F2 is growing 40x year-over-year, backed by leading investors including NFX, Y Combinator, and Left Lane Capital, and built by a team of Wall Street operators and Silicon Valley engineers.

The Role

We are hiring a hands-on Growth Marketing leader to build and run F2’s demand engine. This is an execution first role for a high-powered individual contributor who will own day-to-day growth programs and the systems behind them, with a clear focus on pipeline and conversion.

You will partner closely with Product Marketing, Sales, and external partners to create repeatable inbound and outbound motions, optimize paid channels, improve attribution and funnel hygiene, and run structured growth experiments.

What You Will Own

1) Demand Engine and Pipeline Performance

• Build and run repeatable inbound and outbound programs that drive qualified leads

• Own conversion across the funnel and optimize it with disciplined iteration

• Create audience segmentation and nurture that converts interest into pipeline

2) Paid Media, Partnered Execution

• Partner with our performance agency to overhaul paid search and paid social (structure, targeting, creative inputs, tracking)

• Hold partners accountable to pipeline outcomes, not vanity metrics

3) Funnel Operations and Attribution

• Own growth analytics, attribution discipline, and reporting using HubSpot, Salesforce, and AI tools

• Improve lead routing, scoring, UTMs, and lifecycle definitions so pipeline reporting is reliable

• Stand up a weekly funnel review cadence and performance dashboard

4) Growth Experiments

• Own a structured growth experimentation program that blends disciplined testing with creative, left-field ideas across inbound and outbound channels.

• Run experiments across landing pages, offers, demo CTAs, outbound hooks, and new channels etc

• Form clear hypotheses, measure impact, and rapidly operationalize what works.

5) Sales Alignment and Outbound Support

• Build outbound messaging frameworks and sequence templates in partnership with Sales

• Provide persona-specific assets and micro proof points to support SDR and AE testing

• Support post-event follow-up motions with proven nurture sequences

What We Are Looking For

• 6 to 10 years in growth marketing or demand generation at B2B SaaS, ideally early stage (Seed to Series B)

• Clear evidence you have built a demand engine from scratch, not just optimized a mature machine

• Strong fundamentals in funnel conversion, attribution, lifecycle reporting, and growth ops

• Experience partnering with agencies without being overly dependent on them

• Strong communicator who operates with autonomy and brings clarity, speed, and experimentation to the team.

• Comfortable working onsite in NYC four days per week in a build stage environment

Bonus Points For

• Design sensibility or hands-on content creation skills

• Exposure to private markets, fintech, or AI-driven products

Why F2

• Own the demand engine at a defining moment for the company

• Shape how private markets adopt and operationalize AI

• Work directly with senior leaders in this high-exposure role

• Competitive compensation, equity, and benefits

• Collaborate in a strong NYC in-person culture

Compensation Range: $160K - $180K