Left Lane Portfolio Jobs


SEM Manager (all genders)



Berlin, Germany
Posted on Monday, May 27, 2024

The role in a Snapshot

Are you ready to take on the challenge of shaping the future of education through cutting-edge digital marketing? We are seeking a highly skilled SEM Manager to drive our Paid Search channel operations using data insights and advanced campaign management techniques. You will manage a complex account setup spanning multiple brands across 9 markets, directly contributing to our ambitious growth targets. Collaborate with industry experts in Data, Analytics, CRO, MarTech, Sales, and Finance to achieve exceptional results. Are you up to the challenge?


Berlin (hybrid)

Your Role in Our Journey

  • Manage all Paid Search Marketing activities for your market(s), including planning, budgeting, executing, optimizing, and reporting on Google and MSA campaigns.
  • Be accountable for reaching our ambitious Paid Search customer acquisition and CAC targets.
  • Analyze campaign data to optimize strategies and improve conversion performance.
  • Identify opportunities for keyword expansion and scaling qualified traffic to generate leads within a certain CPL guardrail.
  • Utilize all smart bidding tools of Google Ads.
  • Collaborate with various stakeholders including Data, Product/Tech, CRO, Creative Studio, and project managers to enhance customer acquisition growth.
  • Stay updated with industry trends and implement best practices.
  • Lead rapid experimentation of new campaigns, bidding strategies, ad copies, landing pages, and incentives.
  • Conduct post-test analysis, document results, and communicate learnings to all stakeholders.

Your impact

  • Proven experience of 3+ years in managing and growing Google Ads campaigns with significant budgets.
  • Familiarity with Google Analytics, SEO, or other marketing channels/tools is a plus.
  • Ambitious, eager to learn, aiming for excellence, and willing to go the extra mile for the best team results.
  • Excellent communicator, analytical, and problem-solver with a knack for out-of-the-box solutions.
  • Possess a hustler mentality: ready to get hands dirty and deliver results.
  • Comfortable working towards challenging targets and deadlines.
  • Fluent in English; additional languages are a plus.
  • Basic experience in SQL/R/Python/HTML is beneficial.

Your way to unlock your full potential

  • Disrupting Education: Join us for a unique opportunity to disrupt the traditional education landscape. It's not just a job; it's a chance to be part of something big and meaningful.
  • Global Dream Team: Say hello to an international and diverse crew of thinkers, doers, and magic makers. Get ready to be inspired daily by your colleagues from around the world.
  • Work, Your Way: We offer a flexible, hybrid work environment that respects your need for work-life harmony with 2/3 remote days a week & 5 fully remote weeks a year so you can shine in a way that suits you best.
  • Office Shenanigans: Our regular team and office events will keep your spirits high. We believe in bonding, celebrating, and having a blast together.
  • Strength in Unity: Join one of our GoStudent Employee Resource Groups (ERGs) and be part of communities that champion causes you're passionate about.
  • Growing is LIT: The sky's the limit in our EdTech playground. Access a wide array of online and in-person learning and development opportunities to build your career as high as your dreams can take you.
  • Support Around the Clock: We've got your back 24/7. Enjoy a comprehensive Employee Support Programme that's not just for you but for your loved ones too.

Life at GoStudent:

Do you want to reimagine education together with us and join a mission to believe in?

GoStudent is one of the world’s leading tutoring providers and education platforms. We’re also a unicorn and have raised more than €675m investment to date. Together with our acquisitions Seneca Learning, Tus Media, Fox Education and Studienkreis, we currently support more than 11 million families each month to fulfil our vision to help each student reach their full potential.

We are passionate about disrupting the future of education and making a real impact. Join our journey and unlock your creativity and advance your career by mastering exciting challenges together with an international, driven team. We are here to support your goals and to discover how far we can reach by growing smarter and stronger together. If this sounds good to you, then join us now and unlock your full potential.

Openness Statement

At GoStudent, we are an open and welcoming bunch that values your unique skills, passion, and potential. We don't hire based on age, gender, nationality, or political views, but rather focus on your talent and motivation to contribute to the future of learning. Even if you are a unicorn - just as GoStudent is: if you believe that you can make a positive impact, we encourage you to throw your hat in the ring & to apply, regardless of whether you meet every requirement. Our team is diverse, and we believe that this diversity fosters creativity and innovation, making us a better company. Join us in reimagining the future of learning!

Learn more about "Who we are"

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