In less than three years, we've profitably scaled HOLY to more than 50M€ in revenue. A significant factor in our success has been our efficient marketing execution, powered by influencer marketing.
This position offers the rare opportunity to bring an already high-performing department to the next level and building the best influencer marketing program in Europe. Looking at our explosvie growth so far the sky is the limit!
You will be leading and expanding our passionate team, and collaborating with performance-focused creators who align with our brand values. The goal is to acquire new customers, thereby increasing net revenue and brand awareness throughout the DACH region.
Responsibilities: - You will lead and manage our high-performing Influencer Marketing team of 4 (and growing) and support them in their professional growth
- You will own a monthly 6-figure budget to reach our influencer marketing DACH performance goals including data-driven decisions making to maximize performance and reporting
- You will develop and implement an influencer marketing vision to facilitate the acquisition of new customers and retention of existing ones across Youtube, Twitch, Instagram, TikTok, Podcasts and new channels
- You will build long-lasting performance-based relationships with large influencers and the most relevant agencies which align with our brand values
- You will work closely with other departments such as brand, performance and CRM to align influencer marketing efforts with overall company goals and initiatives