Left Lane Portfolio Jobs


CRM Lead (m/f/d)

HOLY Energy

HOLY Energy

Posted on Thursday, June 20, 2024
About HOLY
  • HOLY is the soft drink revolution: With our powdered drinks HOLY Energy®, HOLY Hydration®, and HOLY Iced Tea®, you get an amazing taste while maintaining a good conscience - for your body & the environment.
  • Already more than 400,000 customers: Started in a shared apartment, since April 2021, we have already saved over 30 million plastic bottles - and our community, the HOLY Squad, loves it: 4.7 stars on Trustpilot speak for themselves.
  • From D2C to Global Omni Channel: In less than three years, we've profitably scaled HOLY to more than 50M€ in revenue exclusively online. Now, we are on the journey to become a Global Omnichannel brand from a pure D2C model.
  • We are still just getting started: Supported by renowned investors & partners, we aim to revolutionize the soft drink industry. Healthier, tastier & more sustainable. Our team of 50+ people aims high (Coca-Cola, we're coming for you!).
About the Position
In less than three years, we've profitably scaled HOLY to more than 60M€ in annual revenue. A significant factor in this profitable hypergrowth is our ability to engage and retain our extremely loyal customer base - the HOLY Squad.

Now, we're seeking a CRM Lead to further enhance our customer journey and drive Lifetime Value (LTV). This position offers the unique opportunity to build and lead a dynamic CRM team, reach ambitious performance goals, diversify our reach, and deliver exceptional customer experiences. With our rapid growth and vast customer base, the potential for impact and growth in this role is immense!


  • Lead our CRM efforts by executing our CRM strategy operationally to drive LTV across various markets. This involves the activation of new customers, reactivation of churned ones, and engagement of active customers.
  • Optimize communication through existing channels such as email and WhatsApp. This includes conducting tests to reach our performance goals and tailoring our approach to customers in different markets.
  • Implement new activities such as offline mailings, referral marketing, and lead generation to diversify and strengthen our reach.
  • Build, lead, and develop a lean CRM team. This involves managing the team using goals and collaborating with other departments to ensure a seamless customer experience.
  • Collaborate with the CMO to implement a robust method for measuring CRM success, analyzing performance, and setting up quarterly OKRs.
About You
  • Analytical Mindset: You demonstrate strong analytical skills, have the ability to scrutinize and enhance CRM activities based on data-driven insights, and can create your own reporting.
  • Pragmatism: You have a proven ability to strike a balance between perfection and 80/20 thinking, ensuring optimal results without unnecessary complexity.
  • Born leader: You have proven your ability to lead small teams, set objectives, and contribute individually.
  • Obsessed with our customers: You have a proven interest in understanding our product and customers, with an ability to cater to customer needs and behaviors.
  • Tech savvy: You have a solid grasp of tools for CRM, reporting, analysis, and testing. Experience with Klaviyo for effective CRM activities is a big plus. Experience with Charles and Klar is a plus.
  • Language Proficiency: You are proficient in English and having fluency in German is a big plus.
  • Proactive and independent: You like to be challenged and have a proven ability to be proactive, take ownership, and work independently.
  • True Team Player: You enjoy collaboration and have demonstrated the ability to work as part of a team.
  • You are Flexible: You are willing to work a minimum of 3 days per week onsite from our modern office in Berlin.
Our Offering
In today's job market, A-players have many options to choose from. As part of our offer, we prioritise providing a productive working environment and opportunities for growth. In addition to competitive compensation, including company shares, you can expect:

  • A successful and growing company: Join a company that has been growing profitable and quickly for the last 16 months and just raised a series A, while many other e-commerce companies are struggling.
  • Huge impact and career growth: Enjoy huge impact and hence explosive career growth with opportunities to lead a team, build your own market, and shape HOLY’s internationalisation in a top market
  • Awesome team: Join an awesome team of colleagues who are ambitious, funny, down-to-earth, and authentic. Get to know us and see for yourself!
  • Top product: Marketing is important, but a good product is essential. Our differentiated soft drinks have won over customers. Check out our Trustpilot reviews or contact us for free samples.
  • Future of e-commerce: Be part of the future of e-commerce and help set new standards in many areas. Work with the best minds in the industry.
  • Startup culture: Join a startup culture that values flat hierarchies, fast pace, and personal development. With us, you can make a real impact.
  • Perfect setup: Enjoy a perfect setup that includes all the requirements of a modern employer, such as a central office in Berlin Mitte, flexible working hours, and much more.

Find out more about HOLY and our team on our careers page.
The Process
As we are experiencing rapid growth and have ambitious plans, the optimal start date for the position is today. Nonetheless, we are prepared to patiently await the arrival of the ideal candidate, recognizing that quality ultimately yields the best results.

  1. Getting to know you: We will have a 30-minute screening interview where we will talk to you more about HOLY and the position and see if our expectations match.
  2. Case study: As soon as you have successfully completed the first interview, you will receive a case study to complete.
  3. Advanced discussion: In the second meeting, Phil (Co-Founder & CMO) will discuss your case study with you and answer questions in a 60-minute session in our office where you will also have the opportunity to meet our team.
  4. Interview with one of our Founders: As a strong cultural fit is important to us, you will have a final meeting with another one of our HOLY Founders. This gives both you and us the opportunity for a final check.
  5. Job offer and decision: If everything goes well, you will receive an offer and we are ready to embark you this journey together with you!
Typically his process should take around 2 weeks.
Any questions or concerns?
If you have any questions or feedback, please send an email to jobs@weareholy.com.
About us
Holy Energy GmbH (HOLY)
Rosenthaler Str. 13
10119, Berlin


EN: Holy Energy GmbH is an equal opportunity workplace and is devoted to providing equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity. If you have a specific need that requires assistant in the application process, please reach out to our People Team at jobs@weareholy.com.

DE: Holy Energy GmbH ist ein Arbeitgeber, der Chancengleichheit fördert und sich dafür einsetzt, gleiche Beschäftigungsmöglichkeiten unabhängig von Rasse, Hautfarbe, Abstammung, Religion, Geschlecht, Nationalität, sexueller Orientierung, Alter, Staatsbürgerschaft, Familienstand, Behinderung oder Geschlechtsidentität zu bieten. Wenn du spezielle Bedürfnisse hast, die Unterstützung im Bewerbungsprozess erfordern, wendest du dich bitte an unser People Team unter jobs@weareholy.com.