After profitably scaling our DTC business past €200M, HOLY is now entering the UK retail space — one of the most competitive and exciting beverage markets in Europe. We’ve already built strong traction across Germany and Austria, and now we’re ready to grow a new revenue pillar by launching in leading UK retailers.
As
Head of UK Retail Sales, you’ll lead HOLY’s sell-in strategy, secure strategic listings, and build the foundation for a long-term winning retail business in the UK. You’ll act as the commercial face of HOLY to UK retailers and set up the internal structure needed to scale — from team hiring to retail operations. This is a high-impact role for a commercially driven leader who thrives in fast-paced environments and wants to make a challenger brand fly off the shelves.
Your ownership will shape how HOLY wins in the UK — from pitch decks to promo plans to strong buyer relationships. You’ll report directly into the Director of Retail & Omnichannel and collaborate closely with our global GTM, Trade Marketing, and Ops teams.
Responsibilities: - Own UK Retail Sales Strategy: Define and execute our sell-in strategy across UK retailers — from first listings to national expansion
- Build Buyer Relationships: Act as HOLY’s face to UK retail buyers, secure listings, and maintain strong relationships through data-driven account management
- Drive Commercial Excellence: Own forecast, pricing, promotion planning, and retail performance tracking for UK accounts
- Set Up & Scale Team: Hire and lead a UK retail sales team — starting with internal hires and/or agency support
- Collaborate Cross-Functionally: Partner with GTM, Trade Marketing, Supply Chain and Finance to ensure launch readiness, availability, and local execution