• HOLY is the soft drink revolution: With our powdered drinks HOLY Energy®, HOLY Hydration®, and HOLY Iced Tea®, you get amazing taste across 50+ flavors while maintaining a good conscience—for your body & the environment.
• Over 2M loyal customers: Started in a shared apartment by three best friends, we have scaled to Europe's fastest growing consumer brand—and our cult-like community, the HOLY Squad, loves it: 4.6 stars on reviews.io speak for themselves.
• From D2C to Global Omnichannel: In less than four years, we've profitably scaled HOLY to more than €150M D2C revenue in DACH, FR, and the UK. Now scaling our retail business, we're on an exciting transition to becoming a true omnichannel rocketship.
• We are still just getting started: Backed by the world's best consumer investors, we aim to revolutionize the soft drink industry and build a generational love brand: tastier, healthier & more sustainable. Our team of 100+ people aims high (Coca-Cola, we're coming for you!).

We’re hiring a Head of UK Country Lead to lead the next phase of HOLY’s hypergrowth in one of our most strategic markets. The UK is a critical growth lever, with a €100M+ revenue target over the next two years, building on a strong existing base and rapidly growing fan community.

As Head of UK, you’ll own the market P&L and oversee five core growth levers — Partnerships, Activation, Community, Business Development, and Media — while working closely with the Retail team to maximise UK market impact. You’ll lead a high-performing team, scale a high-impact growth engine, and make HOLY a deeply loved, culturally relevant brand in the UK across both DTC and retail channels, powered by world-class paid media and in-store activation.

This role is based in the UK or Berlin with frequent travel between both. You’ll operate cross-functionally from one place while staying deeply embedded in the UK market and connected to the HQ.

Responsibilities:

• Own and grow the UK market P&L with ambitious revenue, CAC, LTV, and margin targets
• Lead and scale the UK team across Partnerships, Activation, Community, and Business Development, launching and optimising high-impact partnerships, activations, and community programs.
• Adapt global campaigns for the UK market and launch local-first creative initiatives
• Act as the face of HOLY in the UK across media, creators, and community platforms
• Collaborate with central teams to ensure quality, speed, and consistency across all touchpoints
• Feed UK market insights into product, brand, and international strategy

We're seeking an exceptional leader with a proven track record in scaling consumer brands and delivering market growth. You'll thrive in this role if you have:

• 7+ years experience in brand, marketing, partnerships, or market leadership roles (FMCG, consumer brand, or high-growth environment)
• Strong UK market expertise, including creator, activation, and community landscapes
• Full P&L ownership experience
• Proven leadership of multi-function senior teams
• Track record of delivering sustainable growth while building brand love
• Based in the UK or Berlin
• Belief in HOLY’s mission and appetite to build a generational brand

In today's job market, A-players have many options to choose from. As part of our offer, we prioritise providing a productive working environment and opportunities for growth. In addition to competitive compensation, including company shares, you can expect:

• A successful and growing company: Join a company that has been growing profitable and quickly for the last 36+ months and have raised a series B, while many other e-commerce companies are struggling.
• Huge impact and career growth: Enjoy huge impact and hence explosive career growth, build your own market, and shape HOLY’s internationalisation in a top market
• Awesome team: Join an awesome team of colleagues who are ambitious, funny, down-to-earth, and authentic. Get to know us and see for yourself!
• Top product: Marketing is important, but a good product is essential. Our differentiated soft drinks have won over customers. Check out our Trustpilot reviews or contact us for free samples.
• Future of e-commerce: Be part of the future of e-commerce and help set new standards in many areas. Work with the best minds in the industry.
• Startup culture: Join a startup culture that values flat hierarchies, fast pace, and personal development. With us, you can make a real impact.
• Perfect setup: Enjoy a perfect setup that includes all the requirements of a modern employer, such as a central office in Berlin Prenzlauerberg, flexible working hours, and much more.

Find out more about HOLY and our team on our careers page.

As we are experiencing rapid growth and have ambitious plans, the optimal start date for the position is today. Nonetheless, we are prepared to patiently await the arrival of the ideal candidate, recognizing that quality ultimately yields the best results.

1. Getting to know you with Lutza, our Sr. Talent Partner: We will have a 30 minute screening interview where we will talk to you more about HOLY and the position and see if our expectations match.
2. Hiring Manager interview with Matze, one of our HOLY Founders: We will dive a bit deeper into your experience and details of the role.
3. Case study: As soon as you have successfully completed the first interviews, you will receive a case study to complete at home.
4. On-site interview in Berlin: In this meeting the team will discuss your case study with you and answer questions, you will meet our founders and some of our key stakeholders in the business
5. Reference calls: At this stage, we’d like to connect with 1–2 former colleagues or managers who have worked closely with you. These conversations help us better understand your working style and strengths from those who know you professionally.
6. Job offer and decision: If everything goes well, you will receive an offer and we are ready to embark you this journey together with you!

Typically his process should take around 2 weeks.

If you have any questions or feedback, please send an email to jobs@weareholy.com.

Holy Energy GmbH (HOLY)
Saarbrücker Str. 37
10405, Berlin

Disclaimer
EN: Holy Energy GmbH is an equal opportunity workplace and is devoted to providing equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity. If you have a specific need that requires assistant in the application process, please reach out to our People Team at jobs@weareholy.com.

DE: Holy Energy GmbH ist ein Arbeitgeber, der Chancengleichheit fördert und sich dafür einsetzt, gleiche Beschäftigungsmöglichkeiten unabhängig von Herkunft, Hautfarbe, Abstammung, Religion, Geschlecht, Nationalität, sexueller Orientierung, Alter, Staatsbürgerschaft, Familienstand, Behinderung oder Geschlechtsidentität zu bieten. Wenn du spezielle Bedürfnisse hast, die Unterstützung im Bewerbungsprozess erfordern, wendest du dich bitte an unser People Team unter jobs@weareholy.com.