Your role at Kittl 🥁 Every week, millions of Kittl users hear from us by email, inside the product and on our blog. You’ll own those touchpoints: the lifecycle journeys and campaigns that move people from sign-up to activation, from free to paid, and back again when they leave. You’ll also turn product launches into campaigns people actually open and act on, working closely with Product, Design and Content. This is a hands-on role for someone who writes well, thinks in segments and numbers, and ships every week. You’ll report to our Product Marketing Lead. What you'll do 📋 Own lifecycle journeys: Run our automated journeys in Customer.io, from onboarding to churn recovery, and improve them on opens, clicks and conversions Ship campaigns and launches: Plan and send our weekly emails, and turn every product launch into a campaign with a clear trigger, audience and success metric Reach users in the product: Own in-app messages, banners and our product blog, so the right users see the right message at the right moment Segment and measure: Build segments with Data and Product, read the results in Metabase, and decide what to scale, fix or stop Test all the time: Subject lines, formats, timing and personalisation, each with a clear decision rule before it goes live Work AI-native: Use AI to draft, personalise and speed up production, and still own every word that goes out What you'll need ✅ Lifecycle or product marketing you owned: You’ve run lifecycle, CRM or product marketing at a product-led or subscription company, and can show what it moved Strong writing: You write clear, persuasive copy and know how to turn a feature into a reason to act Hands-on with lifecycle tools: You’ve built segments, triggers and journeys in a tool like Customer.io, Braze, Iterable or HubSpot Comfortable with numbers: You track opens, clicks and conversions and make calls based on them AI-native: You use AI every day and can show how it made you faster without lowering the bar Ownership and pace: You ship every week, follow up without being chased and fix what’s broken without waiting to be asked Nice to have 👌 Customer.io experience A design, creative-tools, e-commerce or creator audience Basic HTML for email Spanish, German or Portuguese Show us, don't tell us 🎤 Bring one lifecycle journey or campaign you owned: what it was for, what you changed and what moved. Tools you'll use 🧰 Customer.io: Lifecycle journeys and campaigns Metabase: Campaign and lifecycle dashboards Claude: Daily, to write, personalise and automate Figma: Working with Design on emails, banners and in-app Notion and ClickUp: Documentation and planning Interview process 🔍 Intro call with your recruiter (30 min) Interview with the hiring manager (45 min) Take-home challenge Challenge discussion (60 min) Bar Raiser interview (30 min)