Your role at Kittl 🥁 Search is changing fast: people still use Google, but more and more answers happen inside AI tools, with zero clicks. Our organic leverage already sits in the product: high-ranking /create pages, a template library, comparison and directory pages, and strong branded demand. What's missing is someone who owns organic growth end to end: decides where Kittl bets, gets it built with engineering and is accountable for the results. You'll draw on expert SEO advice, but the calls are yours. Your title so far might have been Product Manager, Head of Growth or SEO Lead. What matters is that you've made the decisions and shipped the work at scale. This role sits in Product. What you'll do 📋 Own organic growth: Be the single person accountable for organic search and AI discovery, with targets you set and report against, starting with the US, our most important market Make the calls: Bring in expert SEO advice, weigh it against the data, and decide what Kittl bets on and what we stop doing Own the surfaces: Run the roadmap for our /create, comparison and directory pages: information architecture, page experience and templates Experiment and decide: Test, measure on signups rather than traffic, and decide what to scale, fix or retire Get it built: Write specs engineers can build from, secure capacity in cycle planning, and align product, engineering, design and content to ship Bring in what you need: Work with our SEO specialists and external experts, and decide what else your plan needs, from writers to dev time What you'll need ✅ Organic growth decisions you owned: You've decided where to bet on organic, what to build and what to stop, and can show the results in signups, conversion or revenue, including the bets that didn't work. Deep technical SEO isn't required Scale: You've done this on a large website, ideally with 500k+ organic visits a month The US market: You've grown organic search in the US You get things built: You've written specs, won engineering capacity and shipped pages, templates or product changes with engineering, design and content. Recommendations alone don't count Data fluency: You're at home in Google Search Console, GA4 and a product analytics tool, and you run experiments with clear decision rules Product thinking: You think in roadmaps, bets and trade-offs, not checklists. Technical fixes are part of your plan, not the whole of it Nice to have 👌 Deep technical SEO or AEO expertise. It's a bonus, not a requirement: we bring in expert advice for the specialist depth Programmatic or template-driven pages at scale A freemium or self-serve SaaS funnel where organic feeds signups A design, creative-tools or e-commerce audience A consulting or founder background Show us, don't tell us Tell us about one organic growth decision you made yourself: what you saw in the data, what you decided to build, how you got it shipped, and what happened to signups or revenue. Tools you'll work with 🧰 Ahrefs: keyword research, backlinks, competitor benchmarking and site audits Peec AI: how Kittl shows up in answers from ChatGPT, Perplexity and Gemini Google Search Console and GA4: indexing, organic performance and conversion attribution Our internal AI data agent: connects Search Console, BigQuery and Metabase, so you can query organic performance alongside product and revenue data Interview process 🔍 Intro call with your recruiter (30 min) Hiring manager interview (45 min) Case study (60 min) Meet the team: engineering and product (45 min) Final interview (30 min)