Left Lane Portfolio Jobs


Africa Marketing Lead (New York)



Marketing & Communications
New York, NY, USA
Posted on Sunday, May 19, 2024

LemFi (YC S21) is building the neo-bank for the African diaspora in North America & Europe & the UK. We provide our users with a multi-currency account that allows them to hold, send, and receive money from Africa in any currency for their business and personal banking needs.

Who you are:

You are a motivated and energetic person who would thrive in a fintech startup environment like ours. The teams here at LemFi are passionate about their work and fields of expertise but also lend hands-on cross-functional responsibilities to ensure the success of the company and the satisfaction of our clientele.

Job Summary:

The ideal candidate will be someone who has helped launch a new product to a new market, someone with events marketing experience and partnership development.


  • Source for community events in New York: attend and sign on new users on the LemFi app.
  • Regularly source temporary workers for each event.
  • Introduce LemFi to key stakeholders in the city, e.g. MCs, DJs, caterers, and event organisers.
  • Source for marketing materials like flyers, roll-up banners, shirts, etc
  • Set up activations at relevant stores and restaurants in the city
  • Carry out partnerships and activations in African and other majority churches in the city
  • Be the face of LemFi in the city
  • Get LemFi into community-focused WhatsApp groups, Facebook groups, etc


  • Candidates must be based in New York.
  • Having a strong network in the African, New York diaspora will be a plus.
  • Experience organising marketing events is desirable.

Goal: The goal for this role is to grow our reach in the USA, particularly Africans. To drive activations and other engagements that would lead to an increase in new users signed up and transacting in the USA.