Smalls

smalls.com

Smalls is a direct-to-consumer pet food company that specializes in human-grade, fresh cat food. The company differentiates itself by offering ultra-high protein meals without fillers, preservatives, or artificial ingredients, catering to the natural dietary needs of cats. Smalls provides a personalized meal plan based on a quick quiz, ensuring that each cat receives the nutrition it requires. With a strong emphasis on health benefits, 88% of customers report improvements in their cats' health after switching to Smalls. Founded in 2017, Smalls has gained traction in the pet food market, positioning itself as a healthier alternative to traditional pet food brands.