We’re looking for a data-driven, hands-on generalist to lead our marketing initiatives and help us scale to the next 100 million users. This isn’t your typical "Head of" role. You’ll work as a high-impact individual contributor embedded in a fast-moving task force of designers, paid media experts, and creators — identifying, testing, and executing the next growth bets.

In this role, you will:

• Identify and prioritize the most promising acquisition and brand growth levers — based on data, market trends

• Build and scale user acquisition strategies across all marketing areas such as SEO, influencers, content, brand activations, partnerships, and more

• Drive deep analysis of our acquisition funnels, user behavior, and LTV:CAC dynamics to spot opportunities and optimize ROI

• Lead the evolution of StudySmarter into a truly global B2C lovebrand

• A highly creative eye for trends, design, and engagement mechanics

• Project management skills to drive cross-functional initiatives from 0 to 1

• Work across both web and mobile environments, coordinating with product and design teams

• Write copy, build landing pages, launch experiments, and analyze results end-to-end

You’re a well-rounded marketer with strong analytical skills and sharp creative instincts. You care about results, move fast, and thrive when given ownership and autonomy.

You have:

• 3–6 years of experience in B2C growth marketing (mobile + web), ideally in fast-growing tech or consumer brands

• A track record of acquiring large volumes of users (millions+) through a mix of performance, organic, and community-led channels

• Experience with social media and community building — from strategy to content to growth

• Strong understanding of UA metrics, funnel analytics, and LTV/CAC economics

• Executional knowledge of SEO/AIO, influencer/creator campaigns, affiliate/partnerships content strategy, and copywriting, growth hacking

• A deep interest in brand and design — you know what good looks like and how to do it again

• Project management skills to own complex, multi-channel initiatives from idea to execution

• Work directly with the founders on some of the most strategic, high-impact topics

• Total ownership and speed — we enable you to get things done

• A truly flexible, fun, trust-based culture with the smartest minds to work with

• Millions of active users, real data, and a product that genuinely helps people

• Your work will be seen, measured, and celebrated — and you'll directly shape the future of one of Europe's top edtech companies

• Be part of a purpose-driven company that values creativity, ownership, and velocity