Sr Business Analyst, Marketing & Growth Strategy
Talkiatry
Marketing & Communications, IT, Sales & Business Development
Remote
Posted on Oct 12, 2024
Talkiatry is seeking a Sr. Business Analyst who will be a critical partner in bringing analytical rigor to the marketing organization, working closely with executives and operational teams. As an individual contributor, this role will focus primarily on marketing and patient growth. The ideal candidate will be responsible for developing dashboards, reporting, experiment design, media effectiveness analysis, growth accounting, and KPI definition. They will also set tracking requirements and identify trends and insights across the business to inform decision-making and optimize growth.
About Talkiatry:
Talkiatry transforms psychiatry with accessible, human, and responsible care. We’re a national mental health practice co-founded by a patient and a triple-board-certified psychiatrist to solve the problems both groups face in accessing and providing the highest quality treatment.
60% of adults in the U.S. with a diagnosable mental illness go untreated every year because care is inaccessible, while 45% of clinicians are out of network with insurers because reimbursement rates are low and paperwork is unduly burdensome. With innovative technology and a human-centered philosophy, we provide patients with the care they need—and allow psychiatrists to focus on why they got into medicine.
You will:
- Measurement & Reporting: Build frameworks to track growth marketing, lifecycle, and conversion efforts. Develop operating and executive-facing dashboards to monitor KPIs.
- Business Analysis: Analyze workflows to identify risks and opportunities to improve marketplace dynamics and resource allocation.
- Campaign Performance: Analyze campaign data, identify trends, and inform future marketing strategies.
- Cross-Functional Collaboration: Partner with data, finance and product teams to solve complex problems and deliver insights that drive decision-making.
- Media Optimization: In partnership with marketing and finance, improve media effectiveness, ensuring learnings are applied to both brand and performance marketing.
- Leadership & Communication: Present insights to senior executives and founders, focusing on patient acquisition and media spend impact.
You have:
- Degree in Math, Statistics, Economics, or similar field (Advanced degrees preferred)
- 5+ years of experience in data analytics, business operations, consulting, investment banking, product analytics, marketing analytics, strategic finance or data science
- 3+ years of experience and expertise in SQL or related database languages (Snowflake, Oracle, Vertica, Hive, MySQL, etc.)
- 2+ years of business or financial analysis experience using Excel (VBA, pivot tables, power pivots)
- Proficiency in data visualization tools (e.g., Tableau, Looker, ThoughtSpot).
- Experience in experiment design, statistical concepts like causal inference and tests of significance
- Experience with A/B testing, multi-touch attribution, and statistical analysis. Experience with media mix modeling is a plus.
Why Talkiatry:
- Top-notch team: we're a diverse, experienced group motivated to make a difference in mental health care
- Collaborative environment: be part of building something from the ground up at a fast-paced startup
- Flexible location: work where you want to, either remotely across the U.S. or from our HQ in NYC
- Excellent benefits: medical, dental, vision, effective day 1 of employment, 401K with match, generous PTO plus paid holidays, paid parental leave, and more!
- Grow your career with us: hone your skills and build new ones with our Learning team as Talkiatry expands
- It all comes back to care: we’re a mental health company, and we put our team’s well-being first
Talkiatry participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. only after a job offer is accepted and Form I-9 is completed. For more information on E-Verify, please visit the following: EVerify Participation & IER Right to Work.
At Talkiatry, we are an equal opportunity employer committed to a diverse, inclusive, and equitable workplace and candidate experience. We strive to create an environment where everyone has a sense of belonging and purpose, and where we learn from the unique experiences of those around us.
We encourage all qualified candidates to apply regardless of race, color, ancestry, religion, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender, gender identity or expression, pregnancy or caregiver status, veteran status, or any other legally protected status.