• Exceptional ability to translate complex product features into clear and compelling marketing messages.
• Strong project management skills with the ability to prioritize tasks and manage multiple projects simultaneously.
• Deep understanding of digital marketing channels, content creation, and sales enablement.
• Analytical mindset with experience using data to inform decision-making and optimize marketing strategies.
• Ability to work collaboratively with cross-functional teams, including product, sales, and engineering.
• Self-driven, adaptable, and able to thrive in a fast-paced, startup environment.

• Lead the development and execution of go-to-market strategies for Tavrn's AI-driven legal tools.
• Craft compelling product messaging and positioning that clearly conveys the value of our solutions to personal injury attorneys and legal professionals.
• Create high-impact marketing collateral, including product demos, case studies, whitepapers, presentations, and videos.
• Collaborate with the product team to understand upcoming features and product enhancements, translating them into marketing opportunities.
• Conduct market research and competitive analysis to refine our positioning and identify growth opportunities.
• Partner with the sales team to develop sales enablement tools and materials that support customer acquisition and retention.
• Drive the development and execution of marketing campaigns to generate leads, nurture prospects, and increase product usage.
• Manage and optimize marketing funnels, including tracking key metrics and using data to improve campaign effectiveness.
• Establish and own the product marketing function, contributing to the overall business strategy and growth.

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• 3+ years of experience in product marketing, preferably in a SaaS or technology-driven environment.
• Proven track record of launching products and driving go-to-market strategies that result in significant growth.
• Experience in the legal technology space or other highly regulated industries is a plus.
• Strong background in market research, competitive analysis, and customer insights.
• Experience working in startups or fast-growing companies with the ability to adapt quickly to changing priorities.
• Excellent verbal and written communication skills, with the ability to create compelling narratives for various audiences.