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Copywriter

Tovala

Tovala

Marketing & Communications
Remote
Posted on Friday, May 3, 2024
We’re Tovala, a food-tech company reinventing home cooking to save consumers time. Through an innovative combination of hardware, software, and fresh food delivery, we make it incredibly simple for anyone to prepare and enjoy delicious, home-cooked meals without sacrificing time to do whatever matters to them. Through our superior technology, product experience and food quality, we have separated Tovala from the busy pack of other meal delivery businesses. In the process, we’ve amassed a loyal, rapidly growing following and our retention, product engagement and customer NPS are all best-in-class. We’ve raised over $100mm from great investors like Left Lane Capital, Origin Ventures, Y Combinator and Comcast Ventures and have invested strongly in building a unique culture that fosters growth, personal development and camaraderie.

How you'll make creative sing at Tovala

  • Demonstrate your craft: write clear, persuasive, and on-brand copy across all marketing channels, but esp. digital—everything from email journeys to organic social.
  • Sell the dream: present creative concepts and copy to leadership and business teams, and be able to speak to how your work executes on marketing objectives
  • Act as the expert: on Tovala’s brand voice and tone, that is. And keep a pulse on how that voice best comes to life throughout the full experience
  • Know thy consumer: immerse yourself in the customer experience, using customer insights and a consumer-centric lens to tailor copy to where they’re at in the funnel
  • Innovate as you create: find new and engaging ways to bring the Tovala voice to life through an expert mix of creativity, brand expertise, and industry knowledge
  • Tell an evocative tale: bring our brand storytelling to life in our marketing efforts, finding creative solutions that propel our business forward
  • Show your range: ruthlessly self-edit, present multiple “ways in” to bring requests to life, and find different angles to approach work
  • Learn from others: keep a close eye on industry trends and competitor work
  • Take the lead: be comfortable presenting creative concepts and copy to internal partners
  • Adopt a collaborative, curiosity-first mindset: reporting directly into the Senior Copy Manager, you’ll partner with a team of designers as well as our Creative Director to deliver on briefs and creative requests
  • Play well with others: act as a strategic partner to marketing and product, working closely to turn data and customer response into compelling new ideas and campaigns

What you’ll bring to our table. You…

  • Have 2+ years of copywriting experience at an in-house marketing department or external agency
  • Are an expert storyteller, and find emotional ways to connect with customers by speaking to their everyday wants and needs
  • Know how to flex tone according to the creative task at hand. Whether that’s an intriguing subject line, a witty social caption, or a bold headline that makes the reader hungry for more
  • Understand how to sell an idea to a customer, developing copy that performs, and can distill technical jargon into easily understand language have experience writing for digital, email, social, and print are able to ability to manage multiple projects simultaneously, set priorities, utilize resources, identify and meet deadlines
  • Enjoy leading creative, asking questions others may not be thinking about, making clear recommendations, and lead with a bias for action
  • Evaluate briefs, find exciting “ways in”, and come to the table with insights from past projects. You think beyond the creative brief to discover additional ideas and opportunities that further benefit the objective or brand impression
  • Have a baseline understanding of marketing data and insights, and rely on it to influence work
  • Enjoy collaborating cross-functionally with non-creative peers, and seek to understand department goals and KPIs
  • Are a strong communicator—you are clear, concise, and get questions answered before diving into work
  • Are innately collaborative, welcoming feedback and successfully implementing it into your copy throughout the process
  • Love to learn and grow your skill set, remaining abreast of creative trends and best practices and identifying ways to improve your hard- and soft-skills ongoing
  • Have a portfolio of fun, fresh, thoughtful copy that makes us want to take a second look (and a third look, and a fourth look…)
The values we hold dear
Put the team first
We put what is best for the broader team ahead of what is best for ourselves or our immediate department.
Get s#!t done (well)
We celebrate people at all levels for delivering high impact work that expands the bounds of what we’re able to do.
Connect the dots
We engage with curiosity to learn how our work impacts others so that we can problem-solve holistically and work collaboratively.
Be Direct
We share our perspective openly and directly, even when it feels difficult to do so.
Embrace the obstacles
We rise to meet challenges with a sense of urgency, resolve, and optimism.
Champion the customer
We consider and prioritize our customer in all of our decisions
At Tovala we‘re committed to building a workplace that represents a variety of backgrounds, skills, and perspectives and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Everyone is welcome here!