Digital Experience Product Manager
Tovala
Product
Chicago, IL, USA
Posted on Oct 23, 2025
We’re Tovala, a food-tech company reinventing home cooking to save consumers time. Through an innovative combination of hardware, software, and fresh food delivery, we make it incredibly simple for anyone to prepare and enjoy delicious, home-cooked meals without sacrificing time to do whatever matters to them. Through our superior technology, product experience and food quality, we have separated Tovala from the busy pack of other meal delivery businesses. In the process, we’ve amassed a loyal, rapidly growing following and our retention, product engagement and customer NPS are all best-in-class. We’ve raised over $100mm from great investors like Left Lane Capital, Origin Ventures, Y Combinator and Comcast Ventures and have invested strongly in building a unique culture that fosters growth, personal development and camaraderie.
Position Summary:
We’re looking for a Digital Experience Product Manager to help shape and deliver a high-quality digital experience across Tovala’s mobile app and web platforms. In this role, you’ll focus on understanding our customers’ needs, and translating those needs into intuitive, impactful digital experiences that make ordering, cooking, and connecting with Tovala effortless and joyful.
You’ll work side by side with UX designers and engineers to build and refine the experiences that solve real customer problems and drive business impact. From exploring early concepts and prototypes to launching and improving live features, you’ll ensure every interaction makes it easier and more enjoyable for customers to eat well at home. The right person for this role loves collaborating across disciplines, learning through experimentation, and taking pride in delivering products that work beautifully for real people.
Location: Chicago, IL (Hybrid)
How you will spend your time at Tovala:
- Serve as the voice of the customer for our mobile app and web experiences for current customers, ensuring every interaction reflects our goal to make eating well at home easy.
- Work with UX designers, engineers, and cross functional partners and company leadership to define and deliver high-quality digital experiences across mobile and web that bring the magic of Tovala to life.
- Drive product discovery and partner with design and engineering to creatively build low cost prototypes that prove customer value and business impact.
- Collaborate with tech leads to turn customer insights and business goals into clear, actionable product plans that teams can confidently build.
- Measure whether projects are actually delivering the results we expect—by setting clear success criteria upfront and tracking the right metrics along the way.
- Partner closely with engineering to make smart technical trade-offs, prioritize work, and continuously improve our discovery and delivery process.
- Continuously refine and improve our digital user experience based on feedback, performance data, and emerging best practices in product design and development.
About you:
- Product Management Experience: You bring 7+ years of experience in a mix of technical and product management roles and have ideally owned a digital product or app experience end-to-end—from discovery through delivery.
- Strong Technical Acumen: You started out as an engineer (or similarly technical role), and ideally spent time as a tech lead or engineering manager before realizing that your true calling was in product. You understand what it takes to build great products and you’re passionate about understanding customer problems and finding solutions that are both delightful and practical.
- Excellent Communicator: You have a proven ability to communicate complex technical concepts clearly to non-technical partners as well as a proven ability to translate complex ideas into clear product stories and priorities, ensuring the team stays aligned and focused.
- Cross Functional Collaborator: You thrive when working closely with a mix of designers, engineers, and stakeholders to define and deliver a solution.
- Customer First Contributor: You’re curious, humble, and driven by the impact your work has on real people’s experiences. You care deeply about solving the problems that are most relevant to them and learning fast about the right potential solution through prototyping, experimentation, and direct customer feedback.
- Startup Mindset: You’re comfortable working in a fast-paced environment where priorities evolve and change.
- Data Driven: You leverage data and insights to guide your decision making process.
Compensation / Benefits:
- Tovala uses market data, geography, and placement of internal employees to determine salary. Additionally, we offer all employees real ownership in the company in the form of a competitive equity package.
- Flexible paid time off (with a minimum of 15 days off you HAVE to take)
- Comprehensive healthcare coverage we really invest in
- 401k with match
- Free Tovala Smart Oven and discounted Tovala meals
- Paid holidays and our winter holiday office shutdown where the offices and facilities close for a week around Christmas and New Years
- Various other perks - recognition programs, continued learning stipend, casual dress code, in-office coffee, snacks and drinks, and Tovala swag
The values we hold dear
Put the team first
We put what is best for the broader team ahead of what is best for ourselves or our immediate department.
Get s#!t done (well)
We celebrate people at all levels for delivering high impact work that expands the bounds of what we’re able to do.
Connect the dots
We engage with curiosity to learn how our work impacts others so that we can problem-solve holistically and work collaboratively.
Be Direct
We share our perspective openly and directly, even when it feels difficult to do so.
Embrace the obstacles
We rise to meet challenges with a sense of urgency, resolve, and optimism.
Champion the customer
We consider and prioritize our customer in all of our decisions
At Tovala we‘re committed to building a workplace that represents a variety of backgrounds, skills, and perspectives and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Everyone is welcome here!