About Vault

Vault is transforming business banking for Canadian entrepreneurs. As the ONLY digital banking platform in Canada offering a truly modern solution, we disrupt traditional banking practices. Tired of the big banks’ monopoly, Canadian business owners are seeking innovative alternatives.

In under two years, we’re supporting over 4,000 Canadian businesses with all of their business banking needs.

Backed by investors from iconic companies like Chime and Brex, we’re on a mission to redefine banking for today’s Canadian businesses.

What You'll Be Doing

• Oversee Vault’s website, content strategy, customer emails, and onboarding flows to improve acquisition and retention.

• Define and refine how Vault’s products are perceived in the market, crafting compelling narratives that resonate with different ICPs.

• Create and execute a strategy for blogs, case studies, email campaigns, and educational content that drive conversions and engagement.

• Work closely with sales and product to ensure seamless onboarding and communication throughout the lifecycle.

• Manage and iterate on our website to enhance messaging, drive conversions, and communicate product value effectively.

• Lead go-to-market strategies and execution for new product launches.

• Continuously test messaging, content formats, and distribution strategies to refine Vault’s market presence.

What we’re looking for:

• 4+ years of experience in B2B product marketing or a similar role (startup experience preferred).

• Strong understanding of product positioning, content distribution, engagement metrics, and audience growth.

• Proven ability to craft strategic messaging and high-quality content.

• Experience optimizing website content, SEO, and conversion rates.

• Ability to analyze data, run experiments, and iterate based on insights.

• Excellent copywriting, editing, and storytelling skills.

• Strong cross-functional collaboration skills, especially with product and sales teams.

• Ability to manage projects end-to-end, working with internal teams and contractors.
  

Bonus Points

• Experience at an early-stage or fast-growing startup

• Experience at a fintech

Perks & Benefits

• Healthy equity ownership, among the most generous in the market, aligning your success with the company’s growth

• Comprehensive coverage of medical, dental, and vision insurance

• Opportunity to shape the future of business banking in Canada and beyond