GTM Strategy & Operations Manager
Venn
Location
Toronto
Employment Type
Full time
Location Type
On-site
Department
Operations
About Venn
Venn is transforming business banking for Canadian entrepreneurs. As the ONLY digital banking platform in Canada offering a truly modern solution, we disrupt traditional banking practices. Tired of the big banks’ monopoly, Canadian business owners are seeking innovative alternatives. In under two years, we’re supporting over 4,000 Canadian businesses with all of their business banking needs.
We've raised an $21.5m Series A from Tier 1 investors, and we're rapidly growing and looking to hire A-players to change the future of banking in Canada.
What You'll Be Doing
Tackle the company's toughest problems in various different areas (Growth, Marketing, Brand, Product Positioning, Conversions, and Lifecycle Marketing, etc.)
Develop and implement innovative solutions to increase both the quantity and quality of users, as well as overall conversions from channels and announcements
Oversee Venn's website, content strategy, customer emails, and onboarding flows to improve acquisition and retention.
Own and operate all social media channels, including LinkedIn, curating content and case studies for both the Venn brand and our founders to grow awareness and authority
Define and refine how Venn's products are perceived in the market, crafting compelling narratives that resonate with different ICPs.
Create and execute a strategy for blogs, case studies, email campaigns, and educational content that drive conversions and engagement.
Manage and iterate on our website to enhance messaging, drive conversions, and communicate product value effectively.
Lead go-to-market strategies and execution for new product launches.
-
Continuously test messaging, content formats, and distribution strategies to refine Venn's market presence.
What You’ll Need
2+ years of work experience in a fast-paced environment in any of the following areas: high growth start-up / management consulting / investment banking OR 2+ years of experience in B2B product marketing or a similar role (startup experience preferred)
Analytical in nature and a hyper-logical thinker
A solid track record of taking ownership and leading complex projects end to end
A passion for data and experience with tools such as SQL, Python, and Excel to solve problems or improve processes
Strong understanding of product positioning, content distribution, engagement metrics, and audience growth
Proven ability to craft strategic messaging and high-quality content
Experience optimizing website content (e.g., landing pages through webflow), SEO, and conversion rates
Ability to analyze data, run experiments, and iterate based on insights
Excellent copywriting, editing, and storytelling skills
Strong cross-functional collaboration skills, especially with product and sales teams
-
Desire to go above and beyond: we’re looking for someone who is naturally curious, driven to learn, and motivated to outperform expectations for the sake of their own growth as much as the company’s. We want you to think of this as a launching pad for your career
Bonus Points
Experience at a top-tier consulting firm or investment bank
-
Experience at an early-stage or fast-growing startup
Perks & Benefits
Healthy equity ownership, among the most generous in the market, aligning your success with the company’s growth
Comprehensive coverage of medical, dental, and vision insurance
Opportunity to shape the future of business banking in Canada and beyond