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Partner Development Manager, Platforms

Wayflyer

Wayflyer

Sales & Business Development
New York, NY, USA
Posted on Jan 17, 2025

Partner Development Manager, Platforms

About Wayflyer

Our mission is to give the world access to the best products by empowering great brands to reach their growth potential.

Today's consumer brands need a capital provider that keeps pace with their growth ambitions. Traditional financing options are slow, cumbersome and often out of reach. That's why we built Wayflyer.

Our unique technology allows us to assess businesses in minutes, generate financing offers that reflect their growth potential and send funds in as little as 24 hours.

Since launching in April 2020, we've deployed over $4.5bn to thousands of brands worldwide, backed by Tier 1 banks like J.P. Morgan. We've become a trusted financing partner for some amazing brands, like True Classic, Little Words Project and Kekoa Foods.

Teams at Wayflyer are truly cross-functional. You'll be collaborating with ambitious colleagues from around the world - all striving to deliver on a huge opportunity. Check out this video to hear directly from them.

What you'll do

As the Partner Development Manager, you’ll play a critical role in formulating growth strategies with our technology and SaaS partners for new and existing products. You will be responsible for managing existing platform partner relationships to drive adoption of Wayflyer products within the partner’s customer base and to drive results at scale.

This is a hands-on role. You will work closely with each partner to set shared goals, formulate innovative strategies, deepen integration into the partner’s platform and ecosystem, execute marketing campaigns and improve customer lifetime value for our partners and Wayflyer.

You will work closely with teams across Wayflyer (e.g. product, eng, GTM) to develop capabilities required to execute partnerships at scale.

Responsibilities will include

  • Oversee the planning, execution, and performance of partnership programs and campaigns to drive necessary results for each partner.

  • Deeply understand the strategy, objectives and ways of working of each partner.

  • Build a deep understanding of the partner’s customers, determining how to best position Wayflyer’s products to better serve their needs.

  • Build strong and broad relationships within each partner that strengthens the position of Wayflyer within the partner. Cultivate partner stakeholders who will champion Wayflyer, and build alignment between Wayflyer and our partner’s executive teams.

  • Leverage industry knowledge to craft thoughtful strategies, and execute deals and initiatives that accelerate our platform strategy at scale.

  • Develop co-marketing strategies with partners to drive acquisition.

  • Gather inputs from and coordinate with internal cross-functional stakeholders (including risk, support, GTM, product, engineering) to create and execute partner strategies.

  • Manage multiple stakeholders with varying priorities and drive creative solutions for partners at scale

  • Utilize data, insights and KPIs to drive alignment and achievement against mutual goals.

Knowledge, skills and experience

  • Excellent written, communication, and verbal skills

  • Dynamic, creative, and entrepreneurial mindset

  • 7+ years of partner marketing experience, ideally in a B2B, fintech and/or sales-led organization

  • Proven expertise in email marketing and lifecycle campaigns, with a strong understanding of nurturing and engagement strategies

  • Strong collaboration skills, with the ability to work seamlessly with Sales, Marketing, Partnerships, and other teams teams to align goals and efforts

  • A data-driven and experimental mindset combined with curiosity and creativity

  • Exceptional project management skills, with the ability to execute and iterate quickly in a fast-paced environment

    Location can be NYC or Remote, OTE $130K – $200K depending on experience