Product Marketing Manager
WeTravel
Marketing & Communications, Product
Amsterdam, Netherlands
Posted on Wednesday, May 1, 2024
About WeTravel
Travel gives people new experiences and brings them together, sometimes in life-changing ways. That’s especially the case for group travel and multi-day travel where the participants get to really immerse themselves. Passionate travel organizers make this magic happen and WeTravel is here to support those travel organizers. We help them publish their trip offerings, take bookings, process payments around the world, pay suppliers/vendors, and digitize their operations. This helps travel organizers get more bookings, save time, and save money.
About the role
Join WeTravel as our Product Marketing Manager (PMM), who is an energetic advocate for our customers and an expert in bringing our innovations to the market. We describe our PMM work as outbound (70-80% of the focus today) and inbound (20-30%). Inbound is about informing what features to build by listening to our customers’ sentiment and needs. Outbound is about bringing those features to our customers with the right positioning and communication to drive maximum adoption.
This is a uniquely-impactful role with a company-wide visibility and a large scope (overseeing 10-20 feature launches per quarter of varying sizes covering all 4 of our product teams). In this role, the PMM will report to the VP of Product and have regular interactions with the company leadership. The PMM will partner with talented and passionate colleagues around the company – every product manager, the heads of several frontline functions (e.g. Sales, Account Management, Customer Support, and PR), and even our product videographer.
Most importantly, the PMM will help our customers (group and multi-day travel organizers) improve their businesses by ensuring we build the right features and helping customers adopt those features. If you’ve ever wanted to empower small businesses with innovative tech and work in a fun and inclusive company, this is it. Let’s make an amazing impact together!
- Department
- Product
- Employment Type
- Full Time
- Location
- Amsterdam
- Workplace type
- Hybrid
- Compensation
- €52,000 - €70,000 / year
- Reporting To
- Josh Chang
Key Responsibilities
Outbound: Take new features to the market and drive maximum adoption & impact
- Define the feature launch plan early in the PRD stage (not after implementation) with the right positioning and adoption target, in partnership with the product managers. The key is answering “how would we tell our customers about this new feature, if we built it, to drive maximum adoption” early.
- Plan how to use different communication channels to achieve that adoption target – email, feature video, in-product messaging, owned media, earned media, sales enablement, account management touchpoints, customer service FAQ, etc.
- Craft right messaging for each channel and feature, and collaborate with our dedicated videographer (who is also a part of the product team) when a feature intro video is needed.
- Rigorously project manage preparation of the above communication channels and deploy them.
- Monitor adoption (in partnership with the product manager) and qualitative feedback.
Inbound: Inform what innovations will help our travel organizers
- Conduct periodic sentiment surveys, analyze them, and share insights within the product team and around the company in the most actionable way.
- Listen to customer feature requests (through frontline teams who submit them internally) and work with the VP of Product to prioritize them.
- Set up an innovation council of organizers to make insight gathering easier.
About the ideal candidate
The ideal candidate would bring:
- Product sense (which feature would help which travel organizer and why) and positioning sense (how to market that value to that organizer)
- Expert written communication skills in English (required) and Spanish (bonus) with extreme clarity, a storytelling touch, and the judgment to use the right tone for each situation
- Project management and collaboration skills and the infectious energy to drive right actions from the frontline teams and ultimately our customers
- Deep understanding of travel organizers (their needs and how they like to receive information about our features) and frontline teams of SMB-facing tech companies (how sales reps, account managers, customer support agents, and other functions work with our customers and the media)
- Self-starter with a positive, can-do attitude to figure out how to accomplish the product marketing mission in a fast-paced, innovative environment
- Rigor, attention to detail, and discipline to operate a smooth and predictable processes as well as the critical thinking to know when and how to evolve those processes
- Hunger to learn everything there is to learn about our product and our teams
- Bias for action and simplification as well as a positive mindset
Other requirements:
- Several years of “above-the-target” track record of helping small businesses adopt SaaS and/or Payment solutions (as a marketer, account manager, or in other customer or media-facing roles)
- “Be the solution” is one of our company values. Our PMM should exhibit proactiveness in identifying opportunities and bias-for-action in solving it.
- No ego; the best idea wins
- WeTravel is a company with a 4.6 star Glassdoor rating where the CEO empties the dishwasher. We don’t compromise on our values and culture
Compensation and Benefits
- Unlimited Paid Time Off!
- 2 week cross-functional onboarding training program for all new colleagues.
- Annual team off site.
- Cycle to work Scheme / Travel Allowance
- Tuesday team lunches & after work social events.
- Amazing new offices in the heart of Amsterdam - rooftop garden, right next to the Metro stop in ROKIN
- Hybrid working model - 3 days in the office and Work From Home for the remainder
- The latest tech you need to be successful.
OUR VALUES
This position presents the opportunity to work in a business-critical role in a rapidly growing company. You will also uphold our four core values:
- Be the solution - take ownership, drive collaboration
- Be resourceful - strive for new wins every day
- Be honest - default to transparency
- Be respectful - treat others like you want to be treated
We encourage applicants from diverse backgrounds and underrepresented groups and would invite you to apply. A diverse workforce is a highly productive one, so why not take a chance, send us your application even if you don't meet all our requirements, we may surprise you!
“Culture add” is so much better than "culture fit" and welcome applications from all groups, irrespective of your, age, disability, gender reassignment, gender, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, veteran status and sexual orientation.
OUR WORK ETHIC
At WeTravel, we are building a High Performance Culture where we reward top performers, expect a work environment at WeTravel that is fast-paced, demanding and deeply committed to putting our customers first. Our global footprint spans 30 countries, requiring your flexibility, agility, and dedication to our team.
Our high-performing team members are prepared to give their best by embracing the early mornings, late nights, and intensive project work. This commitment to excellence and to tackling challenges head-on is what positions us at the front of our industry.
Joining WeTravel means stepping into a dynamic, demanding environment where your contribution makes a real difference. It’s a place for those ready to dive into their work, push beyond comfort zones, and achieve collective goals through hard work and perseverance.
Here, ambition isn’t just welcomed; it’s essential for those fully committed to our mission of leading the market in the fintech SaaS space.
OUR WORK ETHIC
At WeTravel, we are building a High Performance Culture where we reward top performers, expect a work environment at WeTravel that is fast-paced, demanding and deeply committed to putting our customers first. Our global footprint spans 30 countries, requiring your flexibility, agility, and dedication to our team.
Our high-performing team members are prepared to give their best by embracing the early mornings, late nights, and intensive project work. This commitment to excellence and to tackling challenges head-on is what positions us at the front of our industry.
Joining WeTravel means stepping into a dynamic, demanding environment where your contribution makes a real difference. It’s a place for those ready to dive into their work, push beyond comfort zones, and achieve collective goals through hard work and perseverance.
Here, ambition isn’t just welcomed; it’s essential for those fully committed to our mission of leading the market in the fintech SaaS space.
About WeTravel
Founded in 2016, WeTravel provides a complete booking and payments platform for multi-day and group travel companies of all sizes. We give your clients an easy booking experience while also helping you manage financials, payments to partners or your bank, registration information, and client communication all in one place.
Headquartered in San Francisco, with our secondary hub in Amsterdam, our team is driven to continuously improve our technology; ensuring that our clients always have the best possible solutions at their fingertips.
Headquartered in San Francisco, with our secondary hub in Amsterdam, our team is driven to continuously improve our technology; ensuring that our clients always have the best possible solutions at their fingertips.