About LOVB (League One Volleyball):
League One Volleyball (LOVB) is reimagining women's sports. Launched in 2019, our company is a mission-led sports performance, training and media enterprise that will change the game of volleyball in the USA and empower new generations of female athletes.

It is a groundbreaking time for volleyball in the US with our historic triple Olympic Gold medals in Women's Indoor, Beach and Sitting Volleyball. Volleyball is already the #1 most played girls' youth sport. There are 38M current and former players today. Of major sports, it's the only one that is women-first (~90% of players are female). But the volleyball market has been almost
entirely missed by traditional sports investors, brands, and media.

LOVB is capturing this opportunity by creating a strong club business, and from that built-in audience and fandom, is creating the best Pro League in the world and a digital ecosystem that will connect all aspects of LOVB. This community-up approach will drive participation and fandom, while enabling greater empowerment for girls and young women living this amazing sport. In this role, you will join a mission-driven, roll-up-your-sleeves team of innovators and builders who have come together to change the paradigm of professional volleyball and women’s sports.

Job Summary

Essential Duties and Responsibilities

• Analyze fan data across channels (Stellar, CRM, digital, social, ticketing, and broadcast) to identify key engagement drivers and growth opportunities.
• Develop and maintain fan personas, segmentation models, and behavioral frameworks to guide marketing and content strategies.
• Build lifetime customer value (LCV) models to measure engagement, retention, and monetization potential.
• Evaluate campaigns and content performance to connect engagement metrics with ticketing, merchandise, and digital revenue outcomes.
• Create and present fan insights reports that translate data into actionable recommendations for leadership and teams.
• Identify emerging trends and untapped audiences to inform expansion, media strategy, and community programming.
• Collaborate with Media, Commercial, and Merchandise teams to apply insights across acquisition, retention, and experience initiatives.

• Define and track fan engagement KPIs across league and team markets.
• Conduct funnel analyses to understand the fan journey from awareness to loyalty.
• Develop testing frameworks to assess the impact of creative and engagement tactics.
• Benchmark LOVB’s fan engagement and LCV performance against other sports and entertainment properties.

• Partner with data and engineering teams to ensure accurate fan data collection and integration across touchpoints.
• Oversee the organization, governance, and accessibility of fan data for cross-departmental use.
• Support segmentation and tagging strategies for insight-driven marketing activation.
• Translate data into compelling narratives and business recommendations.

• Present insights clearly and effectively to executive and creative stakeholders.
• Collaborate with Pro Team markets to apply insights that grow local fan engagement and community connection.
• Partner with agencies and vendors to enhance data and analytics capabilities.
• Serve as a thought partner in how LOVB measures and strengthens fan relationships across all platforms.

Required Skills/Abilities

• 8+ years of experience in audience analytics, fan insights, or consumer strategy, ideally within sports, entertainment, or media preferred.
• Proven ability to translate data into actionable insights that drive measurable growth.
• Analytical fluency with tools such as Stellar, Tableau, Looker, or Google Analytics; familiarity with SQL or data warehouse environments preferred.
• Experience with audience segmentation, behavioral modeling, and lifetime value analysis.
• Deep understanding of fan behavior, engagement, and community-building dynamics.
• Exceptional storytelling and presentation skills with the ability to communicate insights clearly to both technical and creative audiences.

Education and Experience

• Bachelor’s Degree in Marketing, Data Analytics, Business, or related field.
• 8+ years of relevant work experience in audience strategy, analytics, or marketing insights preferred.

Work Environment & Physical Requirements (Remote)

• Ability to operate a computer and communicate effectively via video, phone, and digital tools.
• Willingness to travel for events, site visits, and team meetings as needed.
• Preference for candidates based in LOVB Pro markets.

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