JOB DESCRIPTION Title: Lifecycle Marketing Manager FLSA Status: Exempt Location: Remote (U.S.-based) with occasional travel for site visits and business-related events
About LOVB (League One Volleyball): League One Volleyball (LOVB) is reimagining women's sports. Launched in 2019, our company is a mission-led sports performance, training and media enterprise that will change the game of volleyball in the USA and empower new generations of female athletes. It is a groundbreaking time for volleyball in the US with our historic triple Olympic Gold medals in Women's Indoor, Beach and Sitting Volleyball. Volleyball is already the #1 most played girls' youth sport. There are 38M current and former players today. Of major sports, it's the only one that is women-first (~90% of players are female). But the volleyball market has been almost entirely missed by traditional sports investors, brands, and media. LOVB is capturing this opportunity by creating a strong club business, and from that built-in audience and fandom, is creating the best Pro League in the world and a digital ecosystem that will connect all aspects of LOVB. This community-up approach will drive participation and fandom, while enabling greater empowerment for girls and young women living this amazing sport. In this role, you will join a mission-driven, roll-up-your-sleeves team of innovators and builders who have come together to change the paradigm of professional volleyball and women’s sports.
Job Summary: As the Lifecycle Marketing Manager, you will be part of a team that is focused on building and growing the direct and digital connections between LOVB Pro, our teams and our fan base. Specifically, you will be responsible for overseeing fan retention, journey management and monetization campaigns, to maximize lifetime value by using user behavior data to personalize, automate, and create impactful campaigns across email, SMS and other channels. This will require that the Lifecycle Marketing Manager work across the company, including its Pro League, Pro Teams, merchandising and other departments to deepen fan relationships, drive revenue, and enhance the overall fan experience. Essential Duties and Responsibilities: - Own the customer lifecycle strategy and develop email, SMS and fan journey strategies focused on deepening and monetizing our relationships with fans
- Leverage behavioral data and predictive models to segment audiences and deliver personalized experiences at scale
- Lead the comprehensive email/SMS/marketing automation strategy to establish ideal cadence and messaging strategy across departments, including a comprehensive content calendar of messages, segments, and send timing
- Serve as the liaison with the data team to advise on vital data connections between tools, as well as comprehensive segmentation strategy utilizing Ticketmaster, Shopify, web, and other engagement data
- Analyze industry trends and monitor the competitive landscape to identify email and other marketing opportunities
- Analyze customer data to identify trends and opportunities to optimize performance
- Identify calendar moments to maximize the communication opportunities, and plan integrated promotional campaigns around key LOVB and team products
- Write and package compelling email and SMS content for each segmented audience
- Continually raise standards and create/improve the internal marketing process to increase the team’s efficiency and quality of execution
- Manage the end-to-end email campaign execution, including audience segmentation, testing, delivery, measurement and A/B testing to optimize for open and conversion rates
- Own the creative development process for email and SMS inclusive of writing and submitting creative briefs as well as handling proofing and project management of Lifecycle creative needs
- Continually strategize tactics to grow and engage the database inclusive of lead gen/sweeps campaigns, fan engagement campaigns like All Star, and re-engagement campaigns for lapsed or disengaged fans
Required Skills/Abilities: - Sports or other live events email/SMS/marketing automation experience strongly preferred
- Solid knowledge of marketing, advertising, retail management and media industry
- Data-driven marketing philosophy designed to meet our fans where they are, and to balance relationship building with business priorities
- Ability to create a learning agenda that the league and teams can use as a set of core KPI’s and best practices
- Previous email/SMS/marketing automation software and marketing data analytics experience
- Experience managing multiple teams or BUs’ communications, styles, brand identity, and voice
- Experience leveraging behavioral data and predictive models to segment audiences and deliver personalized experiences at scale
- Hands-on CDP, CRM, or other segmentation tool experience preferred
- Enjoy and thrive working in a busy and dynamic environment
- Ability to think on your feet and handle competing priorities
- A proven problem-solver who also knows when to escalate potential issues and challenges
- A collaborator with excellent communication skills
- Must be a positive, proactive, and organized team player used to thinking outside the box
- Highly energetic and scrappy approach with strong willingness to roll up the sleeves and bias towards action
Education and Experience: - B.A. in Marketing, Business, Communications or related field preferred
- 5+ years in a marketing function, targeting sports fans
- Strategy in building, fan acquisition, performance and conversion marketing, ideally at a sports or live events property
- Digital marketing & e-commerce experience as well as experience marketing live events on a ticket platform
- Prior startup experience a plus
Work Environment & Physical Requirements (Remote): - Ability to operate a computer and use a keyboard, mouse, and video conferencing tools
- Ability to clearly communicate via video, phone, and written channels
- Occasional travel may be required for site visits and events
- Reliable availability during normal business hours (approx. 9-5 Mon-Fri in the employee’s local time zone) with occasional availability needed on nights/weekends
- Available to work non-standard hours, especially in-season, as required by the nature of sports & live events
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