Ultra™ | Nicotine-Free Pouches for Focus & Energy

About Ultra ⚡️

Ultra™ is already the #1 brand of nicotine-free pouches in the world and we only launched 6 months ago —we’re just getting started. Our mission is to build the category-defining brand of functional pouches for people who want enhanced performance without the crash, addiction, or long-term downsides. Ultra does not just make a pouch that is somewhat “better for you” than Zyn. We make functional performance products that are actively good for you.

The market shift is massive: nicotine pouch sales are up 3,000% since 2019 and projected to reach $20B by 2026. Consumers are adopting the pouch form factor at scale, and many are now seeking nicotine-free functional benefits in a pouch. Ultra is positioned to lead that wave.

Backed by some of the best investors, founders and athletes in the world, including:

• Left Lane Capital (Blank Street, Olipop, Holy)

• Sugar Capital (Grüns, Feastables, Lucky Energy)

• Athletes & Creators

  • Joe Burrow, Dak Prescott, Henrik Lundqvist, Jakob Chychrun + more

• Founders & Operators

  • Chad Janis (Grüns), Harpreet Singh (Oura Ring), Jeff Rader (Harry’s), Vinay Menda (Blank Street), + more

Learn more: takeultra.com

The Role 🎨

As Senior Graphic Designer at ULTRA, you will own how the brand shows up visually across every consumer touchpoint. This role sits at the intersection of brand, storytelling, and execution, responsible for translating ULTRA’s positioning and creative direction into distinctive, high-impact visual work that scales across channels.

You’ll bring ideas to life through design systems, layouts, typography, and visual storytelling across paid media, organic social, influencer content, lifecycle, and retail-adjacent surfaces. You won’t just make things look good, you’ll help ensure ULTRA’s visual language is clear, consistent, and built to perform.

You’ll work closely with Creative Strategy, Growth, and Media teams to ensure designs are on-brand, differentiated, and optimized for how they are actually used. This is a role for someone who combines strong taste with speed, craft, and adaptability.

What You’ll Own 💼

Visual Design & Brand Execution

• Own the execution of visual assets across paid media, organic social, lifecycle, and retail surfaces.

• Translate brand strategy and creative direction into clear, compelling visual systems.

• Ensure all work reflects ULTRA’s tone, positioning, and visual identity.

Design Systems & Consistency

• Maintain and evolve ULTRA’s visual language, including typography, layout, color, and asset usage.

• Build scalable design frameworks that allow for fast iteration without sacrificing brand quality.

• Ensure consistency across channels while adapting designs to platform-specific needs.

Performance-Aware Design

• Partner with Growth and Media teams to design assets informed by performance insights.

• Iterate quickly on creative based on feedback, testing results, and learnings.

• Balance aesthetic quality with clarity, readability, and conversion-focused design principles.

Creative Production & Collaboration

• Design high-quality assets for designers, editors, creators, and external partners to build from.

• Collaborate closely with Creative Strategy and Art Direction to bring narratives to life visually.

• Support rapid creative production cycles while maintaining attention to detail.

Influencer, UGC & Creator Support

• Design templates, visual frameworks, and reference assets for UGC and influencer content.

• Ensure creator-facing visuals feel native, authentic, and aligned with the brand.

• Adapt designs to emerging formats and platforms as they evolve.

Why You’re a Fit ❓

• You have strong experience as a graphic designer for consumer, CPG, wellness, or DTC brands.

• You have a sharp eye for layout, typography, and visual storytelling.

• You can execute quickly without compromising quality or brand integrity.

• You understand how design functions in performance environments, not just brand decks.

• You collaborate well with strategists, marketers, and media teams.

• You have strong taste, but you’re practical and impact-oriented.

• You thrive in fast-moving, early-stage environments.

Why ULTRA ⚡️

• Design actually matters here.

  Visual clarity and differentiation are core to how ULTRA wins.

• You’ll help define a new category.

  You’ll play a key role in shaping the visual language of nicotine free functional pouches

• Your work will ship fast and be seen in the real world.

  Designs go from concept to market quickly across packaging, retail, and performance channels

• High ownership and visibility

  This is hands-on, portfolio defining brand work with direct impact on how ultra shows up everywhere.

• Benefits and Perks

  Benefits include medical, dental, and vision coverage, HSA access, a 401(k), a Bathhouse membership for recovery and reset, and unlimited PTO

Equal Employer Opportunity

Ultra is proud to be an equal opportunity workplace. We value a diverse workforce and an inclusive culture. We believe in and are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law.

We comply with all applicable employment laws, including the NYC Fair Chance Act, and provide reasonable accommodations for disabilities and sincerely held religious beliefs.

Compensation Range: $100K - $125K