Ultra™ | Nicotine-Free Pouches for Focus & Energy

About Ultra ⚡️

Ultra™ is already the #1 brand of nicotine-free pouches in the world. Our mission is to build the category-defining brand of functional pouches for people who want enhanced performance without the crash, addiction, or long-term downsides. Ultra does not just make a pouch that is somewhat “better for you” than Zyn. We make functional performance products that are actively good for you.

The market shift is massive: nicotine pouch sales are up 3,000% since 2019 and projected to reach $20B by 2026. Consumers are adopting the pouch form factor at scale, and many are now seeking nicotine-free functional benefits in a pouch. Ultra is positioned to lead that wave.

Backed by some of the best investors, founders and athletes in the world, including:

Left Lane Capital (Blank Street, Olipop, Holy)
Sugar Capital (Grüns, Feastables, Lucky Energy)

Athletes & Creators
Joe Burrow, Dak Prescott, Henrik Lundqvist, Jakob Chyrchrun + more

Founders & Operators
Chad Janis (Grüns), Harpreet Singh (Oura Ring), Jeff Rader (Harry’s), Vinay Menda (Blank Street), + more

Learn more: takeultra.com

The Role 🎥

Ultra is looking for a NYC-based freelance videographer + editor who can produce, shoot, and edit high-performing short-form content at speed — with the opportunity to grow into a full-time role.

This is not a “show up and film” gig. We want someone who can take a creative direction, turn it into a shoot plan, direct on set, and ship edits that feel native to TikTok/Reels/Shorts — while still meeting Ultra’s bar for premium, performance-driven storytelling.

You’ll work closely with Growth + Brand and be trusted to move fast, stay organized, and iterate based on real performance feedback.

What You’ll Own 💼

Creative Production & Direction

• Produce and direct shoots end-to-end: concepts → shot lists → on-set direction → final exports
  

• Help translate marketing goals into content systems (repeatable series, formats, hooks, and angles)
  

• Maintain a strong point of view on what will win on social — not just what looks nice
  

Filming (DSLR + iPhone)

• Shoot a mix of:
  

  • Cinematic DSLR/mirrorless content (lighting, composition, movement, product hero moments)
    

  • Native iPhone content (fast, real, trend-aligned, “shot on phone” energy)
    

• Capture clean audio and run-and-gun setups across NYC locations (office, streets, gyms, creator homes, etc.)
  

• Bring and operate your own camera + lighting gear (and know how to use it efficiently)
  

Editing & Post (Trend-Forward)

• Edit primarily for TikTok / IG Reels / YouTube Shorts
  

• Be fluent in CapCut and current social editing styles (pacing, text, cuts, templates, sound, memes)
  

• Create multiple versions per concept (hook tests, cutdowns, CTA variants) and iterate quickly
  

• Ensure exports are platform-ready and organized for handoff
  

Copy + On-Screen Text

• Write strong hooks, captions, and on-screen text that drives retention and conversion
  

• Collaborate with Growth on scripting frameworks and performance learnings
  

Systems, Organization & Collaboration

• Keep a tight workflow: file naming, folder structure, versioning, deadlines, and clear communication
  

• Work collaboratively with internal stakeholders and external talent (creators/athletes/partners)
  

• Be reliable, responsible, and proactive — we move fast, and the work compounds
  

Why You’re a Fit ❓

• You’re NYC-based and can be flexible + on-the-go
  

• You can shoot and edit at a high level — and you can produce/direct, not just execute
  

• You’re deeply plugged into what’s trending and know how to adapt trends to a brand
  

• You’re highly skilled in CapCut (and comfortable moving fast in post)
  

• You own your own camera + lighting equipment and can run a nimble set
  

• You have strong taste, but you’re also performance-aware and iteration-friendly
  

• You’re extremely organized, communicative, and accountable
  

• You collaborate well and enjoy building with a team
  

Bonus points

• DTC / consumer brand experience
  

• You’ve built repeatable content systems (series formats that scale)
  

• You’re comfortable with both UGC-style speed and premium brand storytelling
  

Why You Should Join ULTRA 📈

Build at the front edge.
Ultra is scaling fast, and content is a major growth lever — you’ll be close to the engine.

Portfolio-defining output.
You’ll create a high volume of real work that ships, performs, and evolves quickly.

Creative ownership.
High trust, high standards — you’ll have room to lead, not just assist.

Path to full-time.
If you’re the right fit, this role can become a full-time position as we grow.

Benefits and Perks

This role begins as freelance/contract. If/when it converts to full-time, benefits include medical, dental, and vision coverage, HSA access, a 401(k), a Bathhouse membership for recovery and reset, and unlimited PTO.

Equal Employer Opportunity

Ultra is proud to be an equal opportunity workplace. We value a diverse workforce and an inclusive culture. We believe in and are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law.

We comply with all applicable employment laws, including the NYC Fair Chance Act, and provide reasonable accommodations for disabilities and sincerely held religious beliefs.

How to Apply

Send:

• Portfolio links (especially short-form)
  

• 3–5 examples with your role clearly stated (produced / directed / shot / edited)
  

• Your NYC availability over the next 2–3 weeks
  

• Your gear list
  

• Your freelance rates (day rate + edit rate or per deliverable)